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Brand IdentityArt DirectionCampaigns

Kroma Fashion House

Zero-waste haute couture expressed through dramatic editorial typography.

CLIENT

Kroma Couture Paris

YEAR

2024

DISCIPLINE

Brand Identity / Art Direction / Campaigns

STUDIO CREDITS

Infocial Paris Studio

Kroma Editorial Fashion Runway Silhouette

Kroma represents a new era of Paris fashion—combining zero-waste textile innovation with dramatic silhouette sculpting. Infocial created an editorial identity system centered around extreme typographic scale, high-contrast monochrome imagery, and limited-edition runway publication designs.

“Fashion moves in seasons; true identity endures. We gave Kroma a typographic anchor as deliberate as haute couture tailoring.”

Kroma Fashion Editorial Layout
Kroma Garment Label Texture

Runway publication spread (left) and woven jacquard brand label (right).

Kroma Paris Fashion Week Lookbook Layout
Kroma Minimal Garment Tag Detail
Art Direction

Infocial Paris Studio

Photography

Antoine Duchemin

Styling

Camille Laurent